Visual identity is very important for those who develop a personal brand or business, because it is what will distinguish you from others and it is the non-verbal language that will identify you. Let's be precise in this matter, for me it boils down to five points:.
The logo
The logo The graphic representation of the brand is the logo, this must be in all the tools used to make the business known, it is your personal seal, it contains shapes and colors with which you give visual life to your business. This can be inspired by animals, letters, your initials, universal situations, activities of your business, etc.
How do we do it? First of all, there is no doubt that hiring a designer is ideal, but we usually do not have a budget, in that case, to create modern logos for free and only digital, there are several programs to solve this issue.
These are some of the most common ones, you will even create some 3D logos:
And if you want to see more you can visit negociostart.com
Typography
When they talk about typography they refer to the letters or fonts that we are going to use, these have different shapes and styles. Some are more stylized, others artistic, others calligraphy type, there are thousands of designs, however, is divided into 4 groups: With serif (Roman), Sans Serif (dry stick), Cursive (handwritten), Decorative (exposure).
Where can we find examples to inspire us, well we have several places and you can even find free fonts:
Color palettes
Not everything is black and white, there is a great diversity of colors that we can use, however we must know which one fits our product, brand or message, we have the example of the logos of very prestigious brands. We can choose one or three colors, and from there some shades will be deployed. And for our emotional strategy, the psychology of color is the great ally.
Colors have an impact on our emotions and create the personality of the brand, it is one of the most influential tools you can have, I advise you to read about the psicología del color y como puede trabajar en tu emprendimiento o producto.
Photography
It is advisable that it is in line with our brand, product or enterprise. When looking for an image there are some questions that will help you to choose it, such as:
Is this photograph formal or informal? Is it more youthful or more serious, is it cheerful, does it reflect a positive character, is it in line with my brand values?
If the photos are being taken by you or you hire a professional photographer you have the copyright, but if you need to take them from a website, those pieces must be CCO (Creative Common License) they are in the public domain.
The image banks that you can use without any problem are:
1. google.com
5. Illustrations, patterns and textures
Illustrations, patterns and textures
Illustrations are one of the elements that can differentiate your personal brand in a different way and reinforce your message. The illustration is a very powerful anchor for the brand, as well as patterns and textures.
Patterns and textures are complementary graphic elements in backgrounds, borders, buttons. The important thing is to maintain the visual concept that you want to provide to your brand.
Here you can find free illustrations:
